Target Audience Profile

Target audience profile.

Goal Star Magazine.

The reader of Goal Star Magazine is a boy age 8 – 13, living in mainland UK, with a keen interest on everything that has to do with football. Boys in their pre-teen and early teen years follow the crowd and have not yet developed into more sophisticated individuals, rather they are in the process of growing up and create their own character, individuality and identity.

Obviously, for the boys this age, playing is not only restricted to football, the boys simply play a lot and love physical activities, love being active, they love games in the school yard, rehearsing tricks at home, basically they love most sorts of sports. For many of them, football is not only their preferred sports, it’s also their preferred way of playing, interacting with each other, competing. Most of them love heroes of all sorts and dream to become a hero themselves one day. It would help put him at the centre of attention, make them famous and make everyone else aspire to become like him.

The boys typically belong to a peer group with very similar interests. They may have older brothers, fathers or other family members that equally are obsessed with football. Their approach to the sport is still playful, it may well be an activity they do in a club every once in a while, but mostly it’s an activity they just adore and do whenever they have a spare moment.

The boys live with their families, but most of them now have their own room at home. The walls are typically plastered with posters of football stars and pop stars.

They use their Playstation or xbox to play Fifa 14 or PES 14 a lot. They buy fans merchandise like cups, pencils, school bags, bed linen etc, and collect and wear shirts from their favourite clubs with names of their favourite players on their backs. Sometimes they go and watch the games live on match day, typically with an older family member. They collect football cards, and exchange them with one another to get the full collection.

They absorb everything that has to do with football on TV and on digital media like websites, fansites, youtube, facebook, apps etc. They tend to be particularly focused on the superstars and want to absorb everything about them be it gossip, girlfriends, childhood, upbringing, first professional years, former clubs etc. They also want to keep updated on all the equipment related to football, be it shoes, gloves etc.