Fonts

October Edition

Goalstar=Fette Egyptienne. I have chosen “Fette Egyptienne”, because it is a distinct typeface and when written in capital letters I make a bold premium statement. Like a newspaper headline. Since the typographic is only used in the title of the magazine, it doesn’t compete with the rest of the messaging and the other typographies used in the magazine and on the front page.  

October 2013= stencil std

Rooneys dream team= BPreplay

Win neymars boots= Eras bold ITC

Cool prizes= bambibold

Fc barcelonas new mega star= Bubblegum. I have chosen “bubblegum”because it clearly stands out on the front page and, because kids in my target audience love round, unassuming and funny fonts and “bubblegum” is a good example for that. The font is also big and bold, which makes it easier and friendly for the kids to read.

Which league is the best= eras bold ITC

Shoot like rooney= BPreplay

Poster of neymar= Eres bold ITC

Footy gossip, awesome comics, cool quizzes= gill sans Ultra bold

2,50 pounds= stencil std

September Edition

Goalstar= Fette Egyptienne. I have chosen “Fette Egyptienne”, because it is a distinct typeface and when written in capital letters I make a bold premium statement. Like a newspaper headline. Since the typographic is only used in the title of the magazine, it doesn’t compete with the rest of the messaging and the other typographies used in the magazine and on the front page.  

Win ronaldos shirt= Gill Sans Ultra Bold

September 2013= stecil std

Real madrid edition= stencil std

Fantastic poster of bale= rockwell extra bold

Is ronaldo still the best?= Bubblegum. I have chosen “bubblegum”because it clearly stands out on the front page and, because kids in my target audience love round, unassuming and funny fonts and “bubblegum” is a good example for that. The font is also big and bold, which makes it easier and friendly for the kids to read.

Shoot like ronaldo= eras bold ITC

Crazy prizes= cooper std

What is the coolest fifa??= BPreplay

Footy gossip, awesome comics, cool quizzes= Gill Sans Ultra Bold

2,50 pounds= stencil std

Double Page Spread

Shoot like= bambibold

Ronaldo= ILLINOIS block. I have chosen “ILLINOIS block”, because it has certain American college characteristics. Now, all though football and America doesn’t have much in common the use of that typographic creates a school type of field, which is exactly what the double page spread is all about; learn to shoot like Ronaldo, as in a school.  

Text in green box= bauhaus 93

Step by step= bambibold

Text in 1= bauhaus 93

Text in 2= bauhaus 93

Text in 3= bauhaus 93

Text in 4= bauhaus 93

8= bambi bold

9= bambi bold

Eras bold ITC is not to be found on the page dafonts.com

My Two Front Covers and a Double Page Spread

Goal Star Magazine

Introduction to my persons that will appear in my two magazines

Goal Star Magazine

On purpose, I've chosen four current mega-star footballers to appear in my magazine. It is as if everybody loves Spanish and English football these days, to no wonder, the Spaniards are the ruling world champions and european champions, and the English clubs are the reference point for fans all over the world. Clubs and players in Spain and England are the center of attraction for everyone in the world of football, regardless where they come from. Three of the four players are currently playing in  Spain; Ronaldo, Bale and Neymar, and the fourth, Rooney, is from the UK. Ronaldo and Bale are each superstars, Ronaldo as the established one, Bale as the one to come, and both are from one of the biggest clubs in the world, Real Madrid. Neymar, the talented Brazilian that the whole world is talking about, recently joined FC Barcelona and despite the fact that he's only been there half a season, he's the one stealing the scene these days. Actually, perhaps of Messi's half injured season, Neymar seems to be at least as interesting a figure on the football scene as Messi. Rooney, the latter, is... Rooney. Still a huge star with Manchester United, one of the most cherished clubs worldwide. Rooney has been with Man U since he was 17, and to many kids, he's a true idol. He represents, hope, hard work, dedication. He's not a quitter, but a hard working type of machine. By many standards, he's a megastar, particularly on the British scene.

Mise-In-Scene

Mise-In-Scene

FourFourTwo Magazine

The main image on the front cover is Messi in motion. 

Messi is captured in deep concentration, 

perfect balance and action. 

He comes across as determined and focused

in the midst of a scene during a match. He’s apparently passing the ball on to someone else, or, we don’t really know, kicking the ball in an attempt to score. 

He’s a man on a mission, nothing is left to coincidence,

and every muscle and fiber in his body and facial expression emits engagement and perseverance. In essence, the image could be something different, the obvious situation of course would be celebrating a goal or scoring a goal and all the sense of celebration that this would stir. But it’s not. Football is 90+ minutes of hard work, not glamorous, fighting and will to win. This is what the image is about. 

Costume Ideas

Costume Ideas

FourFourTwo Magazine

The magazine FourFourTwo is using football players or football coaches as their main image on the front cover or on the double page spread.

The football players normally wear football 

clothes as: game kit or training kit. Sometimes can you also see the players in suits or with a ball in there hands or 

between their legs.

The picture to the right is a picture of five players (David Beckham in the front, Steven Gerrard to the left in the red jersey, Frank Lampard to the left in the red jersey and Ashley Cole and Gary Neville in the back in white jerseys) from the english national football team, and three of them are holding an World Cup adidas ball in their hands. Its definitely on purpose that you can see the adidas logo, so they are properly getting payed by adidas to hold the World Cup ball for some advertisement.
The clothes they are wearing are their training kit for The World Cup and is symbolizing the colours of the english flag,
red and white.

The coaches who appears on the front cover or in 

the double page spread normally wear suits or 

training clothes.

José Mourinho is on the front cover to the right and he is wearing Chelsea´s traning kit and is holding the Champions League ball in his hands. José Mourinho normally wears a suit but on this issue he is wearing a training kit and so it properly makes him a more part of the team and that people shouldn't only see him as a coach but at part of the team. the reason why he holds the Champions League ball in his hands is because he think that he can help Chelsea to get to the final in Champions League or maybe actually win the Champions League.

Case Study

Case Study

FourFourTwo Magazine

Analysis of two media magazines

Analysis of two media magazines 

KICK! Magazine

I found two magazines, "Mega Stars" and  "Stars of Europe", both of them from "KICK!"

Basically, for both front covers, there's a lot of action, and a lot of different messaging. The centerpiece is a photo collection of different superstars, as if they are in the same picture. The key pieces inside the magazine are presented (win; posters, free portraits, wicked prizes etc.) The layout is not sharp and elegant. In stead, there's a lot of action, youthfulness, splash, signals, pictures, colors. Several types of typography are used. In a sense it looks disorganized, but it is probably on purpose. It offers a lot of different entry points, and the reader will have to spend some time understanding all the messages. The "!" mark is used all over. This mark is also used in the title (KICK!). The language is informal for the year group and very direct. The two front covers look very much the same.

The headline is informal, playful, and bold. The title KICK! Says it all. Kick is what you do when you play football and is therefore and very specific title for football interested. The colors are blue background and red typography, the blue changing on each front cover. It is a type of handwritten typography, not very regular.

The main image is a collection of stars. They are presented happy and successful: Some of them are arranged so that they look directly into the camera, others seem to be in a situation from a match. You definitely get the feeling that inside a whole lot of stories about the stars are to be found.

The sell lines are really aggressive. Win this, prizes that, 10 posters (each time), puzzles, comics, gossip etc. and that is very important, because people are getting interested and really want to buy the magazine.   

The brand identity seems to be very controlled. Even though the two covers are different issues and even though the colors and the pictures and the sell lines differ, the two covers really look the same just by looking at the front cover. It seems as if the cover design follows the same recipe every time.

The colors are clear and bold, like the colors of clubs and jerseys. The fonts are bold (so it makes it more attractive for kids), different and stand out. They are basically not elegant and they are not subtle. They scream and are in your face. It's not pretty, but probably it's very effective.

Overall I think the cover is in line with the expectations of the target audience. It's not "The Economist" inside, and the readers don't expect it to be. They want entertainment gossip and a little bit of dreaming. Dreaming to come closer to the superstars, or at least to win something that has to do with football.